Expanding its business operations to Latvia, the self-service fitness club chain Gym! – a subsidiary of the MyFitness group – will open its first gym outside Estonia in October. The gym will be located in the Origo shopping centre and will be available to clients 24 hours a day.

Gym! will be a spacious and modern space outfitted with the latest top-line Technogym sports equipment in an area of nearly 1,500m2. The space will be divvied into individual areas, allowing for extensive space for cardio training, separate zones for strength training outfitted with the necessary equipment, as well as a functional training area. The wide array of available training equipment will give everyone the chance to meet their fitness goals.

Total investment in the development of Gym! exceeds EUR 1 000 000, and its unique offer to its customers is the very appealing pricing policy – with an annual subscription, the monthly subscription price will be only EUR 15.

“Currently Gym! operates 4 fitness facilities in Estonia. In rather short time of our operations we have already over than 10 000 active members, that is an indication that we are going towards the right direction. Our ambition is to expand in the market of Latvia, by creating high quality clubs network with affordable pricing policy. I belive we will grow the number of sport-active people in Latvia,” says Erkki Torn, Chairman of the Board of Gym!

Evija Majevska, Commercial Director of Linstow Center Management, reveals: “The expansion project of the shopping centre Origo has allowed us to implement many ideas that improve the people’s convenience and quality of life in the centre of Riga. It is important for us to create an environment for the residents of the neighbourhood where we work in, as well as provide the employees of Origo One business centre with the opportunities to live a healthy lifestyle. With its flexible hours, the new concept club Gym! is a vital complement to our existing range of services.”

Gym! is a subsidiary brand of JSC MyFitness, which was established in 2017. The concept of Gym! features 24/7 opening hours and the cheapest monthly subscription fee in the market – just EUR 15. The first Gym! club was opened in 2018.